By analysing how individuals play games, Flex identifies key traits such as problem solving, communication, and strategic thinking, offering a fresh perspective on candidate evaluation. This innovative approach is particularly valuable for sectors like recruitment, education, and the military, where understanding a person’s capabilities beyond traditional metrics is crucial.

In collaboration with Flex, we focused on enhancing the user experience of their platform. Our goal was to create an intuitive and engaging interface that resonates with users, making the assessment process seamless and insightful. By prioritising user-centric design principles, we ensured that the platform not only delivers accurate assessments but also provides a compelling user journey.

The result is a cohesive digital experience that aligns with Flex’s mission to revolutionise talent assessment through gaming. By integrating thoughtful UX design, we’ve contributed to making Flex’s platform more accessible and impactful for users seeking to understand and showcase their skills in a novel way.