HR platforms that try to build recruitment in-house spend years getting to parity with what Candidly already offers today.

Candidly gives HR, payroll and workforce platforms a fully integrated applicant tracking system they can launch under their own brand, creating a new revenue stream without the time, cost and complexity of developing recruitment technology in-house.

Candidly had a strong product and an equally strong commercial proposition, but its website needed to communicate both more clearly. The challenge was making a complex B2B offering immediately understandable: Candidly isn’t simply another recruitment platform, it’s the recruitment infrastructure that other HR technology companies can make part of their own product.

We worked closely with the Candidly team to rethink the website from the ground up, refining the structure, messaging and visual direction around the problems their customers actually face. The experience was designed to quickly communicate the value of white-labelling Candidly, while giving the product itself a much stronger role through considered UI visuals, interactions and animation.

The website was then custom built to carry that experience through from design to launch, with a flexible content system that gives the Candidly team room to evolve the site as the product and business grow.

The result is a sharper digital presence that makes a sophisticated proposition feel simple. It positions Candidly as the faster alternative to building recruitment technology in-house, gives the sales team a stronger platform for customer conversations, and better reflects the maturity of the product behind it.