Designing a connected digital ecosystem supporting businesses across Northern Ireland.
Enterprise Northern Ireland empowers micro and small businesses across the region through a strong network of Local Enterprise Agencies.
With services spanning workspace, funding, mentoring, and development programs, their mission is to help entrepreneurs start, sustain, and grow with confidence.
In partnership with Startium, McShannock Design led the design of both the public-facing Enterprise NI website and their innovative digital platform, eConX. The website was crafted to reflect the organisation’s broad support offering while remaining approachable and easy to navigate for first-time visitors and seasoned business owners alike.
eConX, designed from the ground up, is a smart support-matching tool that connects entrepreneurs with personalised funding and advice. Our work focused on creating a frictionless experience, ensuring users could access tailored support quickly and intuitively.
The result is a connected, user-first digital ecosystem that makes accessing business support simpler, smarter, and more impactful across Northern Ireland.
“The quality of the UX design and the genuine interest in our success from the McShannock team has resulted in many of our customers commenting specifically on the user experience and modern look of our products.”
Chris Shannon
Co-Founder, Startium